TikTok launches subscription comedy series

TikTok has launched a subscription-exclusive comedy series that began streaming this week on the company’s live video platform.

According to The Hollywood Reporter, Finding Jericho features creator Jericho Mencke interviewing a variety of characters.

The half-hour series, produced by content and creator collaboration platform Pearpop, will stream Tuesdays and Thursdays at 9:00 p.m. PT on TikTok accounts @Jercho1 and @pearpopofficial. The full eight-episode series costs $4.99 to watch, though the first two episodes are streaming free for TikTok users.

“We are thrilled to see this milestone of launching our first digital series for Pearpop with TikTok and what it will accomplish for the brand. I am so excited about this one-of-a-kind comedy documentary series and proud to show the world what that Jericho and Pearpop created together,” Pearpop CEO Cole Mason said in a statement.

Read more: TikTok to test live subscriptions

The launch comes shortly after TikTok announced a program that allows users to pay to subscribe to specific streamers.

Known as Live Subscription, the program gives fans access to features like a subscriber-only chat, emotes, and creator-specific badges. Some creators on the platform said they looked forward to a “predictable” monthly income.

Earning money as a creator on TikTok has traditionally not been easy, although the platform recently said it wants to share some ad revenue with creators, allowing live streamers who participate in a creator program to win tips from viewers.

Under the subscription plan, this system changes, with viewers being billed monthly and the money going to those who make the videos.

See also: WooCommerce offers access to TikTok’s billion members

TikTok also recently launched a partnership with open-source e-commerce platform WooCommerce to connect Woo’s 3.7 million stores to TikTok’s more than one billion users.

This connection will be made through an extension called TikTok for WooCommerce, allowing merchants to synchronize their catalog with TikTok and promote their products via advertisements on the video platform. WooCommerce said 48% of users immediately bought a brand or product after seeing an ad on TikTok.



About: PYMNTS’ survey of 2,094 consumers for The Tailored Shopping Experience report, a collaboration with Elastic Path, shows where merchants are succeeding and where they need to up their game to deliver a personalized shopping experience.

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