OlyBet establishes a regional partnership with ACF Fiorentina | Marketing and Affiliates
OlyBet, a subsidiary of Olympic Entertainment Group, has entered into a new regional partnership with Italian Serie A football club ACF Fiorentina.
The deal will see OlyBet become the club’s official regional betting partner in Europe, outside of Italy. Domestic partnerships are not allowed in Italy, under an outright ban on all forms of gambling advertising in the country implemented in January 2019, but partnerships directed to other countries are allowed.
The OlyBet and OlyBet.TV brands will appear on pitch-side LED advertising boards inside the team’s Artemio Franchi stadium, using digital overlay technology for content geolocation.
“We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this”, said Giuseppe Barone, Managing Director of the Fiorentina.
“I am convinced that this partnership will allow the two brands to further develop their commercial strategy at the international level. “
Olympic Entertainment Group and OlyBet Chairman and CEO Corey Plummer added: “The OlyBet and OlyBet TV brands will provide unique new engagement opportunities for the Viola family and sports fans across Europe. . A multiverse of entertainment and sports news, competitions and live events will be accessible worldwide through the OlyBet.TV platform.
The deal comes after OlyBet also entered into a regional partnership with the National Hockey League (NHL) of North America in June. OlyBet is now the official sports betting partner of the NHL in the Baltic region.