Golf Business News – Women & Girls Golf Week a resounding success

England Golf’s Women and Girls Golf Week, which has just completed its fifth renewal, has once again highlighted the opportunities for women of all ages and backgrounds who want to play or build a career in the sport.

For seven days from Monday 1 August, England Golf’s digital campaign used the positive power of social media to champion the women’s game and bring new ideas to the next generation of players.

On England Golf’s social media, 210 different people shared their #WhyIGolf story, resulting in 10 million impressions and 786 unique mentions of the campaign hashtag.

The week featured interviews with inspiring personalities such as Solheim Cup legend Catriona Matthew, Grand Champion Georgia Hall, LPGA winner Mel Reid and rising LET star Alice Hewson. With themes ranging from careers to volunteers, role models to competition, there were also contributions from well-known amateurs currently making their way into the game, including this year’s Slingsby Golf Academy caddy Zara Phillips, Judy Murray, Anna Woolhouse and Dr. Zoe Williams.

Clubs from across England joined us to amplify the message and host events ranging from a non-golfer night at Beau Desert Golf Club in Staffordshire to a Putting and Prosecco night at Shooters Hill Golf Club in Greenwich. The Muslim Golf Association has also taken over Leeds Golf Center for a girls practice session aimed at introducing the sport to a new audience.

Ahead of the week, England Golf also hosted a #WhyIGolf event to coincide with the England Women’s Amateur Stroke Championship at Wilmslow Golf Club in Cheshire. The rookie girls were introduced to the game, given fun welcome lessons by local PGA pros, and had the chance to chat with Rhian Barton, a female greenkeeper who helps break down barriers in the career field. she chose.

210 different people shared their #WhyIGolf story

Women and Girls Golf Week took place against the backdrop of the AIG Women’s Open at Muirfield, the most prestigious professional tournament on the LET calendar.

Commenting on the week, Lauren Spray, Head of Women’s and Girls’ Golf at England Golf, said: “It was fantastic to see so much positivity about the ongoing efforts to bring the game of golf to life for women and girls all over England. This summer has been such a breakthrough for women’s sport in this country with the Lionesses winning the Euros on home soil and so many outstanding female athletes playing at the Commonwealth Games in Birmingham.

“In golf, we also have our local superstars of whom we can be proud, but the Georgia Halls and Bronte Laws of this world all started as first-time beginners and demanded that their love of the game be fueled by volunteers and coaches at their clubs Golf is open to everyone, it is a healthy, dynamic and fun sport and this campaign is designed to showcase all that is good about the game. golf industry for women and it is exciting to see this aspect of Women’s and Girls’ Golf Week grow over the past five years to the point where more and more people are attracted to the opportunities that are available. .”

Next year’s Women’s and Girls’ Golf Week activities will once again center on the AIG Women’s Open to be held at Walton Heath Golf Club in Surrey from August 10-13.

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